In terms of online content in general we can see articles and story lists (e.g. a news front page) remain the most accessed on a weekly basis. Some countries seem to have taken faster to video and audio news content, in particular the United States, Spain, and Brazil. Pictures and graphics are also popular in Japan, Germany, Italy, and Spain.
Types of online news content accessed by country
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|Video & audio||47%||43%||52%||48%||48%||39%||55%||64%||35%|
|Pics & graphics||15%||24%||21%||23%||15%||16%||23%||32%||27%|
|None of these||15%||17%||7%||6%||14%||13%||4%||4%||8%|
Q11: Thinking of the way you looked at news online in the last week, which of the following ways of consuming news did you use?
Base: All markets UK (n=2078) US (n=2028) Spain (n=979) Japan (n=978) Italy (n=965) Germany (n=1062) France (n=973) Denmark (n=1007) Urban Brazil (n=985)
Video usage of short news clips on news websites is still relatively low at just 14% in the UK, but watching live news video seems to be on the increase, at 24% compared with 18% last year. The tablet, which is often marketed for its multimedia capabilities seems to be encouraging more video consumption in particular, with 38% watching a live TV news channel or live video news feed in the past week.
Type of video and audio content consumed in last week (UK)
Over the past year, video has increasingly been a component of live pages, for example, in the coverage of the Leveson Inquiry in the UK and the 2012 Olympics in a number of countries. Video is often combined with live updates in chronological order and comments and pictures from social media sites. These ‘Live Pages’ have become a feature of many news sites and this ‘web native’ format has become an attractive alternative to an article when covering a breaking news story. Live pages are particularly popular in Japan, where the biggest news site Yahoo regularly covers breaking news in this way, and also in France.
Use of live pages (Japan)
Frequency of access (Japan)
Live pages are accessed most heavily on a computer at work and by those who are most interested in news.