Analysis by Country



Asia Pacific

In this section we publish a country-based view of the findings, which includes an overview of media characteristics and the most important data points in terms of digital news.

These include headline figures on consumption in each country, including details of the most popular news brands – traditional and online. The pages also contain statistics about the use of new devices such as smartphones and tablets and the role of different social networks for news. Information is drawn from the 2018 Digital News Report survey using the methodology outlined, with the exception of population and internet levels which are drawn from Internet World Statistics (2017). Where appropriate, our country-based authors have also referenced industry-based statistics that supplement our survey-based approach.

Whilst most of our countries see internet penetration of 80% or more, Brazil, Mexico, and Turkey in particular have far lower levels of access. In those countries we are looking at the habits of around (or less than) half the adult population. It should also be noted that the Brazilian and Turkish samples are urban-based samples (and skew far younger, with roughly half the proportion of over 55s, compared to the other countries surveyed). Many international comparisons will still be relevant in terms of understanding differences in the online sphere, but anyone interpreting these results should be careful not to suggest these figures represent the total adult population, especially when considering offline versus online consumption.

In 14 countries the figures on device usage may have been affected by an issue that meant the survey could only be taken on desktop devices (see Methodology for further information about which countries were involved).

The full questionnaire, additional charts, and tables — plus the raw data — are available from our website.

We have ordered the countries by geography (Europe, Americas, and Asia-Pacific) and within each region countries are then ordered alphabetically — with the exception of UK at the start of the Europe section and the United States at the start of the Americas.