Population 10m
Internet penetration 68%

The news media environment in Portugal is characterised by a high reliance on television news sources, a weakening print media sector and a radio sector that struggles to remain relevant. We also see a focus on television-centred business strategies and a decreasing number of journalists in newsrooms.

Top Brands % Weekly Usage (TV, Radio and Print)

Weekly use Main source
SIC News 72% 32%
TVI News 62% 20%
RTP/RDP News 44% 15%
Jornal de Notícias 27% 6%
Correio da Manhã 25% 4%
TSF 20% 4%
Público 18% 2%
Expresso 17% 2%
Diário de Notícias 14% 1%
Regional or local paper 13% 1%
Rádio Renascença 13% 2%
A Bola 12% 1%
Euronews 11% 0%
Correio da Manhã TV 11% 2%
Record 10% 1%
O Jogo 9% 0%

Top Brands % Weekly Usage (Online)

Weekly use Main source
SIC News online 46% 6%
TVI News online 38% 7%
Sapo News 36% 14%
Notícias ao Minuto 34% 12%
Jornal de Notícias online 34% 8%
Público online 31% 5%
Correio da Manhã online 31% 7%
Expresso online 25% 3%
Diário de Notícias online 24% 2%
RTP/RDP News online 19% 2%
Observador online 18% 4%
A Bola online 17% 2%
MSN News 16% 5%
Diário Económico online 15% 1%
Jornal de Negócios online 15% 1%
Record online 14% 1%

Overview of key developments

By Gustavo Cardoso and Ana Pinto Martinho
ISCTE University Institute of Lisbon

In television, private broadcasters SIC and TVI are the dominant brands, either through their TV channels or news channels (‘SIC Notícias’, the first 24/7 news channel launched in Portugal, and ‘TVI 24’). The Portuguese public broadcaster, RTP, is also an important player offering two channels and a dedicated news one (‘RTP 3’, former ‘RTP Informação’) – following a successful rebranding with improved audience figures.

In terms of print news, Jornal de Notícias and Correio da Manhã confirm their status as key reference brands. The latter, a popular tabloid paper, has entered the television business with a successful new cable TV news offer Correio da Manhã TV. Other traditional print media outlets such as Económico,that abandoned its print edition in early 2016, and A Bola (a sports newspaper) have also invested in TV channels, which are seen as a more lucrative investment than either print or online.

The news market in Portugal has been unable – despite a recovery in advertising revenues – to counter the decrease in other revenues obtained through premium telephone numbers in television contests, loss of paid subscriptions, and falling revenues in renewal of cable TV distribution licences. Also of importance for the financial health of the Portuguese media sector is its exposure to debt and low stock market values.

As for radio broadcasters, TSF, Rádio Renascença (private) and Antena 1 (public broadcaster) play a significant role in the news landscape. While other radio stations in Portugal also provide news, these three brands combine music and news – an approach that seems to work well in the Portuguese market both in terms of advertising revenues and audiences.

Five media groups dominate the news in Portugal. Besides the public TV and radio broadcaster RTP, groups such as COFINA (Correio da Manhã – TV and newspaper, Negócios newspaper), Global Media (Jornal de Notícias, DN – newspapers and TSF – radio), IMPRESA (Expresso – newspaper and SIC – TV channels), and PRISA (TVI – several TV channels) provide the majority of news production in Portugal, both offline and online.

Portugal has seen a reduction in numbers of 1,218 journalists between 2007 and early 2015. The media industry now employs just 5,621 journalists – an all time low. Unemployment and the widespread use of trainees in newsrooms are two emerging trends for 2016.

The past year has seen a significant rise in smartphone use for news (+15), as well as a strong increase in social media for news.

This year’s data show a media environment characterised by the offline dominance of private television channels (SIC and TVI) and online by television brands (SIC), telecom brands (SAPO), an internet-only brand (Noticias ao minuto) and in the next three places newspapers (, Público, and Correio da Manhã.

The online media brands show the distinctive nature of the Portuguese market. Two of the top five spots go to SAPO, owned by major Portuguese telecom carrier (PT). SAPO hosts some media outlets such as online SIC Notícias (the cable news TV channel) and the online versions of several newspapers and magazines, and it also publishes original content of its own through the Sapo.pt portal. In fourth place we find another news aggregator, ‘noticiasaominuto.com’ that offers edited contents from other news outlets.


Portugal devices


Portugal sources

Paying for news

Payment for online news in Portugal remains low (9%), with slow growth
in digital and bundled subscriptions.

Portugal pay


These data confirm other studies showing high levels of trust in the news and journalists in Portugal. 1 This may relate to a strong tradition of press freedom, which is guaranteed under the constitution following the 1974 revolution. This round of data is particularly relevant as 2015 was marked by several important political changes in the Portuguese Parliament and Republic Presidency.

portugal trust 2

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1 Facebook 63% 65%
2 YouTube 17% 16%
3 Google+ 7% 3%
4 LinkedIn 6% 5%
5 Twitter 5% 5%
*used weekly for news
  1. A Sociedade em Rede em Portugal’, CIES-IUL/Fundação Calouste Gulbenkian.