Analysis by Country

In this section we publish the detailed data tables from our 2016 survey. We start with a country-based view of the findings, which includes a brief overview of media characteristics and the most important data points in terms of digital news.

Countries analysed

  1. United States
  2. United Kingdom
  3. Germany
  4. France
  5. Italy
  6. Spain
  7. Portugal
  8. Ireland
  9. Norway
  10. Sweden
  11. Finland
  12. Denmark
  13. Belgium
  14. Netherlands
  15. Switzerland
  16. Austria
  17. Hungary
  18. Czech Republic
  19. Poland
  20. Greece
  21. Turkey
  22. Korea
  23. Japan
  24. Australia
  25. Canada
  26. Brazil

This includes an overview of consumption in each country, including details of the most popular news brands – traditional and online. The pages also contain statistics about the use of new devices such as smartphones and tablets and the role of different social networks for news. Information is drawn from the 2016 Digital News Report survey using this methodology with the exception of population and internet levels which are drawn from Internet World Statistics (2015). In the case of Poland, Czech Republic, Austria, Netherlands, Turkey, and Portugal comparative data, where referenced, comes from the Supplementary Digital News Report 2015. Where appropriate, our country-based authors have also referenced industry statistics that supplement our survey-based approach. Some historic data for sources of news in 2014 has been adjusted following an error in randomising question options. Brand data in Turkey, Italy, South Korea, and Japan are drawn from a re-poll in March/April 2016 with a slightly smaller sample (around 1,000 in each country).

The Brazilian and Turkish samples are urban-based samples (and skew far younger, with roughly half the proportion of over-55s compared to the other countries surveyed). Many international comparisons will still be relevant in terms of understanding differences in the online sphere, but anyone interpreting these results should be careful not to suggest these figures represent the total adult population, especially when considering offline versus online consumption.