Population 45m
Internet penetration 93%

Compiled with the help of Eugenia Mitchelstein and Pablo J. Boczkowski, Center for the Study of Media and Society, Argentina (MESO).

Argentina is one of South America’s biggest media markets. There are dozens of TV networks, hundreds of radio stations, and more than 150 daily newspapers. The Grupo Clarin and La Nacion conglomerates are the main players in the national media while the top free-to-air TV networks are privately owned. Public broadcasting has a minor role.

Note: Data are from more urban areas, rather than a fully nationally representative sample. These will tend to represent richer and more connected users.

Top Brands

Changing Media

Social media have overtaken TV news amongst our online sample for the first time, while weekly print consumption has fallen from 45% to just 23% over the last three years. Eight out of ten (80%) respondents say they now use the smartphone to access news each week.


Trust in media has significantly decreased across all media categories: only one-third of respondents trusts news overall, down from 39% in 2019. Trust in news I use is also lower, at 44%, compared to 47% a year earlier. High levels of political polarisation have affected the media industry in Argentina, with many well-known brands attracting strong levels of distrust.