Country and Market Data



Asia Pacific


In this section we publish a market-based view of the findings, which includes an overview of the most important data points in terms of news.

These include an overview of consumption in each market, including details of the most popular news brands – traditional and online. The pages also contain statistics about the use of new devices such as smartphones and tablets and the role of different social networks for news. Information is drawn from the 2020 Digital News Report survey using the methodology outlined, with the exception of population and internet levels which are drawn from Internet World Statistics (2019).

Due to the coronavirus crisis and to simplify production, we have reduced the level of accompanying commentary on each market this year with the exception of the Philippines, which is new to our survey this year.

Whilst most of our countries see internet penetration of 80% or more, some countries have lower levels of access. It should also be noted in particular that in Argentina, Brazil, Bulgaria, Chile, Greece, Kenya, Mexico, Philippines, Romania, South Africa, and Turkey our samples tend to be based more around urban areas. Our sample in Kenya only includes those aged 18-54 due to difficulties in reaching older people online. Many international comparisons will still be relevant in terms of understanding differences in the online sphere, but anyone interpreting these results should be careful not to suggest these figures represent the total adult population, especially when considering offline versus online consumption.

Please note that this year we have changed our brand level trust figures to show the percentage that trust and do not trust each news brand – rather than just showing the mean. We feel this gives a clearer picture of how some brands are perceived by different groups. We ask respondents to rate each brand on a 0-10 scale (ranging from ‘Not at all trustworthy’ to ‘Completely trustworthy’) with the ‘Trust’ percentage being those who rated 6–10 and the ‘Don’t trust’ figure the sum of those who rated 0–4. Those that selected 5 (‘Neither trustworthy nor untrustworthy’) are shown as ‘Neither’. Those that said they had not heard of the brand were excluded. We have also made the number of brands in each country more consistent and as far as possible focused on just the most popular news brands in each country.

We have ordered the markets by geography (Europe, Americas, Asia Pacific, and Africa) and within each region they are then ordered alphabetically – with the exception of UK at the start of the Europe section and the United States at the start of the Americas.

ERROR NOTICE (18th June 2020)
Earlier versions of the brand trust charts in this section incorrectly stated that the brand trust figures included all that haven’t heard of each brand in the ‘Neither’ bar. However, those that had not heard of each brand were excluded. We have edited the labels to correctly describe the data, but the figures themselves are unchanged. We apologise for the error.