Population 5.4m
Internet penetration 98%

Compiled with the help of Hallvard Moe and Hilde Sakariassen, University of Bergen.

The Norwegian media landscape mixes strong national publishers and public service media with a reputation for innovation in content and business models. Norwegians show high willingness to pay for online news.

Top Brands

Changing Media

The vast majority of Norwegians (88%) use online news weekly, one of the highest figures in our survey, while traditional news sources – print and television – are in decline. Online patterns are shifting from computers to smartphones, which are now by far the number one device for news in Norway.


Trust in news remains lower than some other Nordic countries though still above international averages. Trust remains strong in the main media brands including public broadcaster NRK, commercial channel TV2, and broadsheet and tabloid newspapers and their online sites. Partisan and alternative brands like Document and Resett are least trusted.