Population 54m
Internet penetration 87%

Compiled with the help of Catherine Gicheru, Code for Africa and former Reuters Institute Journalist Fellow.

Kenya has a lively media scene with a small number of big companies operating multiple brands across television, radio, and online. The state-owned Kenya Broadcasting Corporation (KBC) is funded from advertising and a government budget.

Note: Data are from more urban areas, rather than a fully nationally representative sample. These will tend to represent richer and more connected users.

Top Brands

Changing Media


Kenya has relatively high levels of trust in the media, with half (50%) saying they trust most news most of the time. Lively commercial TV networks pull in big audiences for news and are highly trusted. The public broadcaster KBC is trusted less, with tabloid newspapers least trusted in our survey.