Population 10m
Internet penetration 78%

Compiled with the help of Ana Pinto Martinho, Miguel Paisana, and Gustavo Cardoso, ISCTE-IUL University Institute of Lisbon.

The Portuguese media landscape continues to be characterised by a high reliance on television news – and by a concentrated radio and print sector struggling to remain relevant in a digital world.

Top Brands

Changing Media

Television is increasingly challenged by online and social media as the most important source of news while print sales continue to fall – damaging revenues and the long-term sustainability of the sector. Smartphones have overtaken computers and laptops as the main access points for digital news.


Despite being equal first in our survey, trust scores show a slow but steady decline. Last year’s parliamentary election campaign led to a right-wing populist MP taking up a seat – a historic event in Portuguese democracy. In an increasingly polarised environment, journalists face mounting pressure to fact-check political statements and not fall prey to attention-grabbing tactics from populists.