Population 8.6m
Internet penetration 94%

Compiled with the help of Linards Udris and Mark Eisenegger, Research Institute for the Public Sphere and Society, Department of Communication and Media Research, University of Zurich.

Faced with economic challenges and the digital transformation, news organisations in Switzerland’s highly concentrated, small, and linguistically segmented news market are currently testing new strategies. While the prestigious NZZ is trying to target new markets in Germany, the dominant commercial players are shifting their resources to video production. The lockdown resulting from the coronavirus is expected to substantially hurt media companies economically.

Top Brands

Changing Media


Trust has gone down by two percentage points in German-speaking Switzerland and by four amongst French-speakers. In terms of brands, public broadcasters are the most trusted, followed by local newspapers and quality newspapers. Tabloids and digital-born brands are least trusted.