Figure 2.1. A screenshot from Ophan, the Guardian’s editorial dashboard. Data can be filtered by time,
section, device, country, and referrer. Notice how the dashboard gives data on discovery. In this case, 35% of users
found this article via the Guardian, 20% via Facebook, only 0.5% came via Google, and a high percentage (39%) came
from unknown referrals (this can include e.g. links send by email).