Fig 2.2

Figure 2.2. Slide from the presentation by Jimmy Maymann, President, Content and Consumer
Brands, AOL and former CEO, Huffington Post, at the Reuters Institute Memorial Lecture 2015 (23
Nov. 2015). As with the guardian and the Financial times, the Huffington Post is working very consciously to tailor its
publication schedule around audience behaviour and to promote content also after first publication.

Figure 2.2. Slide from the presentation by Jimmy Maymann, President, Content and Consumer
Brands, AOL and former CEO, Huffington Post, at the Reuters Institute Memorial Lecture 2015 (23
Nov. 2015). As with the guardian and the Financial times, the Huffington Post is working very consciously to tailor its
publication schedule around audience behaviour and to promote content also after first publication.