Analysis by Country

In this section we publish country-based findings, which includes a brief overview of media characteristics and the most important data points in terms of digital news.

This includes an overview of consumption in each country, including details of the most popular news brands – traditional and online. The pages also contain statistics about the use of new devices such as smartphones and tablets and the role of different social networks for news. Information is drawn from the 2017 Digital News Report survey using this methodology, with the exception of population and internet levels which are drawn from Internet World Statistics (2017). Where appropriate, our country-based authors have also referenced industry statistics that supplement our survey-based approach.

Whilst most of our countries see internet penetration of 80% or more, Brazil, Mexico, and Turkey in particular have far lower levels of access. In those countries we are looking at the habits of around (or less than) half the adult population. It should also be noted that the Brazilian, Mexican and Turkish samples are urban-based samples (and skew far younger, with roughly half the proportion of over 55s, compared to the other countries surveyed). Many international comparisons will still be relevant in terms of understanding differences in the online sphere, but anyone interpreting these results should be careful not to suggest these figures represent the total adult population, especially when considering offline versus online consumption.

In these pages we also include a number of charts showing brands on a left/right spectrum to illustrate differences in polarisation within media systems. There are a number of countries where political systems are not fully defined by this left–right spectrum and in these cases we have omitted these charts.

A brief explanation of how we have arrived at the content of these maps is contained in the Polarisation section, with a fuller explanation on our website. The full questionnaire, additional charts, and tables – plus the raw data – are available from this website (

Where available, comparison with 2016 data is indicated in brackets after each data point. Turkish data on paying for news have not been included this year so all payment figures are ranked out of 35 countries.

We have ordered the countries by geography (Europe, Americas and Asia-Pacific) and within each region countries are then ordered alphabetically – with the exception of the UK at the start of the Europe section and the United States at the start of the Americas.

Countries analysed